After graduating from a high school specializing in metalworking and photography, Rebecca did a university degree in marketing and communication with a specialization on event management. In addition to her degree, she also gained hands-on experience in the event and art industry. Her creative and client-focused approach in combination with her craftsmanship allows her to thoroughly think through her projects from concept to completion.

Your degree in marketing and communication with a specialization in event management has allowed you to gain insight into the industry. Which learnings do you take away to put to use in your work?

My university programme gave me a very broad access to the subject, as everything from briefings to stage engineering to the creative aspect was covered theoretically and practically. The marketing track of my programme prepared me to identify customer wishes in my work and to build on a knowledge base of emotionalization, behavioural and impact research. At university, I expanded the knowledge of media and design that I acquired in and outside of school. This helps me to look at new projects from a variety of thematic angles.

You’ve learned a craft and also created genuine installations. How will you implement your skills and training in the realm of event management?

Overall, I am very proactive in sketching ideas and mapping them out in a preliminary model. I’ve worked with a variety of materials, including metal, stone, wood, textiles and Plexiglas, and processing techniques. Thanks to my craftmanship-driven approach, I find extraordinary and precisely thought-through angles and ideas with ease. Having exhibited my own creations, it is easy for me to put myself in the artist’s or client’s place to make their visions reality.

In addition, I have always had a penchant for the spectacular with my artwork. My high school graduation project was a 3m high welded horse statue – despite the advice of my teachers. Through detailed planning, some adjustments to the concept and teamwork, I managed to achieve my goal. When it comes to the event and exhibition industry, I believe that there is always a way to achieve your goal, in particular given the expertise of the büro wien team and our good team spirit.