September 2024

Anniversary Exhibition

Text: Stephanie Gindlstrasser; Fotos: Philipp Podesser

For the 200th anniversary of the Wiener Städtische Versicherungsverein, we developed a temporary architecture on an area of 50 m² for the anniversary exhibition in the lobby of the Ringturm. The design we developed incorporated both the history and future perspectives of the company.

The exhibition was implemented as a "room within a room" concept, where a complex intersection of forms and elements came together to create a symbolic representation of the company's historical development. This architectural design represents the complexity and dynamism of the company's 200-year history, which has been characterized by challenges, growth, and continuous innovation.

Highlights of the exhibition included the carefully curated analog exhibits that provided deep insight into the company's history. An interactive wall with a timeline allowed visitors to experience the milestones of the Wiener Städtische Versicherungsverein in a completely new, visual way. Particularly noteworthy is the expansion map, which used sophisticated programmed lighting sequences to dynamically illustrate the company's strategic geographical expansion in Eastern Europe and illustrated the company's global reach.

The architecture and exhibition elements created an elegant bridge between the past and the future, with the design serving not only as a presentation surface but also as an expression of the company's continuous development and visions. The exhibition was designed to appeal to visitors both on a visual and emotional level, leaving a lasting impression.

This project exemplifies the powerful synergy between architecture and exhibition design, creating an immersive historical narrative that showcases the company's heritage and values through innovative storytelling techniques.

 

Planning phase: six months | Scope: curation & text creation, design concept, design and implementation planning | development of the graphic concept | artwork handling & construction supervision | Completion: September 2024 | Size: 50 m² | Client: Vienna Insurance Group
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