dm launched its first ever blogger event and picked us to organise and stage the event. We sent the bloggers on a beauty-themed expedition at Palais Schönburg. Adorned with flower crowns, the ladies explored and tested dm’s product novelties.

Make-up artists and product experts were available to give expert advice before the night ended with a surprise concert by AVEC. The floral decor concept that we conceived together with we are flowergirls was a big hit with the participants.